Automating blog posting using AI tools can significantly streamline your content creation process, allowing you to maintain a consistent flow of high-quality posts without spending excessive time writing them yourself. AI tools can help with everything from generating blog post ideas to drafting articles, optimizing them for SEO, and even scheduling them for publishing. Here’s a step-by-step guide to automating your blog posting using AI tools:
Step 1: Choose the Right AI Writing Tools
There are several AI tools available to help automate different aspects of blog posting. The first step is selecting the right tools based on your needs. Here are some popular options:
- Jasper (formerly Jarvis): A powerful AI content generator that can write blog posts, product descriptions, and other types of content. Jasper uses GPT-3 technology and is highly customizable, making it ideal for generating unique blog posts.
- ContentBot: An AI-powered writing assistant that can automatically create long-form content, blog posts, and more. It also offers a “content generation” feature where it can write posts based on your brief.
- Writesonic: Another AI writing tool that can help generate blog posts based on brief inputs. It’s designed to help marketers and bloggers with content creation.
- Rytr: A content generation tool that uses AI to create blog posts, product descriptions, and more. Rytr can write high-quality content quickly and helps automate your blog writing.
- WordAI: An AI tool specifically designed for rephrasing and spinning existing content to create new, unique blog posts quickly.
Step 2: Set Up AI Content Generation
Once you’ve selected the AI tool that best fits your needs, it’s time to set it up and integrate it into your blog creation workflow. Here’s how you can get started:
a. Create a Project or Template
- Most AI tools require you to create a new project or template to begin content generation. For example, in Jasper, you’ll start by choosing a “Blog Post” template where you can input key information about the blog post.
- Define the topic or keywords that you want the blog post to cover. For example, if you’re writing about “SEO Tips for 2025,” you can use this keyword as a starting point.
b. Input Your Instructions or Brief
AI tools need clear input to generate useful content. Provide a detailed brief for the blog post, such as:
- Topic: The main subject of the post (e.g., SEO for bloggers, AI for marketing).
- Tone and style: Do you want the blog to be formal, casual, humorous, etc.?
- Length: Specify the word count or article length.
- Target audience: If relevant, provide details about who the blog is for (e.g., beginners, experienced marketers).
For example, if you’re using Jasper, you would give it a prompt like:
“Write a 1500-word blog post on ‘SEO Tips for 2025’ aimed at beginner bloggers with a friendly tone.”
c. Let AI Generate Content
Once you’ve provided the necessary instructions, you can use the AI tool to generate content automatically. It will create an outline, introduction, body, and conclusion based on the brief you provided. Most AI tools will give you the option to refine the output as you go, so you can either accept or modify sections of the generated text.
d. Refine and Edit
While AI can generate the bulk of the content, you should still review it for quality and coherence. Although AI tools have become very advanced, human touch is often needed for:
- Ensuring the tone matches your brand voice.
- Fixing minor grammar or stylistic issues.
- Adding personal insights, opinions, or experiences to make the post more engaging.
AI tools like Jasper and ContentBot offer editing features, allowing you to fine-tune the content until it matches your expectations.
Step 3: Optimize for SEO Automatically
AI tools can also help with SEO optimization, ensuring that your blog posts rank better on search engines. Here’s how AI can assist with SEO:
a. Keyword Optimization
Many AI tools (such as Jasper and ContentBot) can suggest keywords related to your topic. These keywords can be naturally integrated into the blog post to improve SEO.
- Example: Jasper’s SEO feature can help you incorporate high-ranking keywords into the content in a natural way, such as using variations of “SEO tips for beginners,” “2025 SEO trends,” etc.
b. SEO-Friendly Title and Meta Descriptions
AI tools often generate SEO-friendly titles and meta descriptions based on the blog’s content. Tools like Yoast SEO and Rank Math integrate with WordPress to suggest optimizations such as:
- Title tags
- Meta descriptions
- Alt text for images
These tools often suggest improvements to help your blog rank better on search engines.
c. Readability Enhancements
AI tools such as Grammarly and Hemingway Editor can help enhance the readability of your blog posts. These tools suggest changes to sentence structure, tone, and word choice, ensuring your content is easy to read and accessible to a wider audience.
Step 4: Automate Blog Scheduling and Publishing
Once your blog post is written, the next step is automating the publishing process. Here’s how you can set up automation:
a. Use WordPress Scheduling
- WordPress itself allows you to schedule posts in advance. Once your content is ready, you can set a specific date and time for it to go live.
- In the WordPress Editor, you’ll see an option called “Publish” on the right. Click on the “Edit” button next to Publish immediately and set the desired date and time for your post.
b. Integrate with Automation Tools
You can also use automation tools like Zapier to connect your AI content generation tool with WordPress and automate posting. For instance, you can set up a workflow where:
- New content created in Jasper automatically triggers a new WordPress post.
- The post is then scheduled or published on your WordPress site.
This removes the need to manually copy-paste and format your blog posts.
c. Social Media Sharing Automation
Use tools like Buffer, Hootsuite, or SocialBee to automatically share your new blog posts on social media channels. Most of these tools offer integration with WordPress, allowing you to schedule social media posts as soon as your blog post is published.
Step 5: Automate Post Promotion (Optional)
To further automate blog promotion, consider integrating AI-powered marketing tools to automatically promote your blog:
- Email Marketing Automation: Tools like Mailchimp or ConvertKit can send automated email campaigns to your subscribers as soon as a new blog post is published. Set up an RSS-to-email campaign to automatically notify your audience about new posts.
- Content Repurposing: Tools like Missinglettr can automatically create a content campaign for your blog, generating multiple social media posts based on your blog’s content. This helps promote your blog over a longer period, ensuring it gets maximum reach.
Step 6: Analyze Performance and Adjust
After your blog posts are live, use analytics tools like Google Analytics or the AI tool’s native dashboard (if available) to track:
- Page views
- Engagement metrics (like bounce rate, time on page)
- SEO performance
By analyzing performance, you can adjust future posts and optimize them for better engagement, ranking, and user retention.
Conclusion
Automating blog posting with AI tools can save you time and effort, making content creation more efficient while improving the consistency and quality of your posts. By using tools like Jasper, ContentBot, and Yoast SEO, you can automate the entire content generation process—from idea creation to SEO optimization and even scheduling posts for publication. This frees you up to focus on other important aspects of your business while ensuring a steady stream of fresh content on your blog.