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How to Create Product Categories & Tags in WooCommerce

Product categories and tags in WooCommerce help organize your products and improve the shopping experience for your customers. Categories and tags allow customers to easily browse and filter products based on their preferences. Categories are typically used for broader groupings, while tags are used for more specific attributes or features of products.

Here’s how to create product categories and tags in WooCommerce:

Step 1: Creating Product Categories

Product categories are essential for organizing products into logical groups. For example, if you sell clothing, categories could include Men’s Clothing, Women’s Clothing, Accessories, etc. Creating categories helps your customers filter products easily.

To create a product category:

1. Go to the WordPress Dashboard:
   • Log in to your WordPress admin area (yourdomain.com/wp-admin).
2. Navigate to Products > Categories:
   • In the left sidebar, hover over the Products menu, and then click on Categories.
3. Add a New Category:
   • On the Categories page, you’ll see an option to Add New Category. This section allows you to define the name and details of your new category.
4. Fill in Category Details:
   • Name: Enter the name of the category (e.g., “Men’s Clothing”).
   • Slug: This is the URL-friendly version of the category name. WooCommerce will auto-generate it based on the category name, but you can edit it if needed (e.g., “mens-clothing”).
   • Parent Category: If this is a subcategory of another category (e.g., Shirts under Men’s Clothing), you can select the Parent Category. If it’s a main category, leave this as None.
   • Description (optional): You can add a description of the category (it may display on category pages depending on your theme).
   • Display Type: Choose how to display products in this category. You can choose:
     • Default (Show Products): Products will be listed as usual.
     • Products: Display products only.
     • Subcategories: Display subcategories (if any) instead of products.
     • Both: Display products and subcategories.
   • Thumbnail (optional): You can upload an image that represents this category, which will be displayed on category pages.
5. Click “Add New Category”:
   • Once you’ve filled in the details, click Add New Category to save it.
6. Assign Products to Categories:
   • When adding or editing a product, you can assign it to one or more categories.
     • Go to Products > All Products and either add a new product or edit an existing one.
     • On the Product Data page, scroll down to the Product Categories section on the right.
     • Check the box next to the category you want to assign the product to. You can also add the product to multiple categories if needed.

Step 2: Creating Product Tags

Product tags are more specific than categories and allow you to label products with additional descriptive information. Tags can represent specific attributes, features, or details like Red, Cotton, Sale, etc.

To create product tags:

1. Go to the WordPress Dashboard:
   • Log in to your WordPress admin area.
2. Navigate to Products > Tags:
   • In the left sidebar, hover over the Products menu, and then click on Tags.
3. Add a New Product Tag:
   • On the Tags page, you will see an option to Add New Tag.
   • Fill in the following details:
     • Name: Enter the tag name (e.g., “Cotton”, “Sale”, “Summer Collection”).
     • Slug: This is the URL-friendly version of the tag name. WooCommerce will auto-generate it based on the tag name, but you can edit it if needed.
     • Description (optional): Add a description of the tag. This may or may not display on product pages, depending on your theme.
4. Click “Add New Tag”:
   • After you’ve entered the details, click the Add New Tag button to create the tag.
5. Assign Tags to Products:
   • When adding or editing a product, you can assign tags in the Product Tags section on the right side of the product editing page.
   • Start typing the name of the tag you want to assign (you can select multiple tags for each product).

Step 3: Using Categories & Tags for Better Store Organization

1. Display Categories and Tags on Your Shop Page:
   • By default, product categories are displayed in a menu or sidebar, which allows customers to filter products based on their selections.
   • Tags can be displayed on the product page or in the sidebar, depending on your theme. For instance, customers may see a “Tag Cloud” widget that shows tags for easy product filtering.
2. Use Categories & Tags for Filtering:
   • When customers visit your store, they can filter products by categories and tags. If you’re selling clothing, for example, a customer can filter by categories like Shirts or Pants, and tags like Cotton or Sale.
3. SEO Benefits:
   • Product categories and tags also help improve your site’s SEO by organizing your content. Search engines use category and tag data to understand the content and structure of your site, which can improve visibility on search engines like Google.
4. Assign Products to Multiple Categories:
   • Don’t hesitate to assign products to multiple categories if they fit into more than one. For example, a product like Black Leather Jacket can go under both Men’s Clothing and Outerwear.

Step 4: Editing and Managing Categories & Tags

• To Edit Categories:
  Go to Products > Categories, and hover over the category name you want to edit. Click Edit and modify the details (name, description, parent category, etc.). Click Update to save the changes.
• To Edit Tags:
  Go to Products > Tags, and hover over the tag name you want to edit. Click Edit and make the necessary changes. Click Update to save the tag.
• To Delete Categories or Tags:
  On the Categories or Tags page, hover over the category or tag name and click Delete. Be cautious when deleting, as it can remove the category or tag from any products associated with it.

Conclusion

Creating product categories and tags in WooCommerce is an easy yet powerful way to organize your products and help customers find what they’re looking for. Categories provide broad groupings, while tags allow you to label products with specific attributes. Both tools not only improve the user experience but also enhance your store’s SEO and filtering capabilities. By setting up categories and tags thoughtfully, you’ll make your store more navigable and your products easier to discover.